Scoped in days. Live in weeks.
I help teams get AI out of the slide deck and into daily use — scoping the use case worth building, shipping it, and making sure it actually sticks. Classifiers, agents and automations your team uses on Monday morning.
Clients I've worked with
Find the one use case worth building. Put a working version in your hands fast. Ship it into the tools you already use. Hand it over so your team owns it. That's the whole trick.
I focus on delivery. Here's how a project usually breaks down.
We find the single use case worth building, and within days you have a working prototype in your hands — something real to react to, not a proposal to approve.
Prototypes that prove out become dependable tools — classifiers, agents and integrations built to run reliably inside the stack you already use.
Repetitive, judgment-light work gets handed to AI so your team spends its hours on the things only people can do.
Drag the building blocks into the workspace and hit ship. Roughly how a real project starts — just faster.
Real projects, real teams — some client details anonymised.
A navigation app that routes women home the safest way, not the fastest. Vibecoded in 24 hours — one of six winning teams out of 600+ at the Whale × Anthropic Hackathon.
An AI classifier that reads incoming HR changes, sorts them by type and routes them straight into SuccessFactors — replacing a manual, error-prone step.
Autonomous agents that draft on-brand LinkedIn, Instagram and blog content end to end, keeping a small team publishing consistently.
I'd rather show you something rough on Friday than promise you something perfect next quarter.
Understand the real problem behind the feature request — where time and attention actually leak.
A working thing in days, so every decision after that reacts to something concrete.
Production-ready, inside your tools, documented — built to keep running without me hovering.
Your team owns it. Human-first: I start with people, not the technology.
Van Leeuwen means "from lions" in Dutch. I keep it as a working reminder: be bold, move fast, and don't over-think the pounce.
I'm a freelance data & AI specialist and trainer based in Amsterdam, and co-founder of Plaiwrks — an AI-adoption agency with a human-first approach. I've been featured on RTL 7's De AI Storm and won the Whale × Anthropic Hackathon with SAFER.
I care far more about tools people quietly rely on than about anything that sounds impressive in a pitch. I start with the human, not the technology.
Emma van Leeuwen
Tell me the messy version. If there's an AI-shaped tool hiding in there, I'll help you find it — and then build it.